#COHearts2READ Campaign Toolkit

READ Posters and #COHearts2READ

In honor of National Family Literacy Month in November, the Colorado Department of Education (CDE) and the Colorado State Library are launching the #COHearts2READ social media campaign to highlight Coloradans’ passion for reading. The campaign is focused on encouraging students, teachers, school and library staff and the general public to share why they love to read. The idea is to use the hashtag #COHearts2READ on social media during the week of Nov. 11-15, 2019.

Check out the challenge for each day and participate on any social media site using the hashtag #COHearts2READ​ or follow along on CDE's Facebook and Twitter pages or the Colorado State Library's Facebook and Twitter pages. 

#COHearts2READ week-long social media calendar

• Monday, Nov. 11: Create your own READ poster using the READ Facebook frame. 
• Tuesday, Nov. 12: Share your favorite book.
• Wednesday, Nov. 13: Tell us why reading is important to you.
• Thursday, Nov. 14: Show us your #bookface
• Friday, Nov. 15: Where do you read, Colorado?

General Resources

To help schools, districts, libraries, state agencies and organizations in Colorado encourage their community members to participate, we've created a number of resources to help spread the word. Use or customize the resources below, all materials may be tailored to meet your local needs:

Sample social media images

Download and post these images with the sample social media messaging below.

• #COHearts2READ Social Media Image
  Governor Polis and Commissioner Anthes (800x800 pixels)
• #COHearts2READ Social Media Image
  Governor Polis (800x800 pixels)
• #COHearts2READ Social Media Image
  Commissioner Anthes (800x800 pixels)
• #COHearts2READ Social Media Image
  State Board chairwoman Angelika Schroeder (800x800 pixels)
• #COHearts2READ Social Media Image
  State Board vice-chair Steve Durham (800x800 pixels)
• #COHearts2READ Social Media Image
  State Board member Val Flores (800x800 pixels)
• #COHearts2READ Social Media Image
  State Board member Joyce Rankin (800x800 pixels)
• #COHearts2READ Social Media Image
  State Board member Rebecca McClellan (800x800 pixels)
• #COHearts2READ Social Media Image
  State Board member Jane Goff  (800x800 pixels)

Facebook Profile Frame

People can update their Facebook profile photo with a READ frame and share it on Facebook and Twitter using the hashtag #COHearts2READ.

Sample #bookface image

Show us your #bookface. Bring the cover of your favorite book to life by carefully lining up your face alongside the book cover, snap a photo and share it on social media using #COHearts2READ. 

Sample social media posts 

Facebook posts

Tweets

• Local libraries across CO are featuring posters of @GovofCO and Commissioner @KatyAnthes that promote reading! We know CO loves to Read and today is your chance to show us how much by creating your own READ poster. Share it using #COHearts2READ & #edcolo: www.facebook.com/profilepicframes/?selected_overlay_id=533876324016067
• November is National Family Literacy Month and we're celebrating this week by highlighting why Colorado Loves to Read! Share your favorite book using #COHearts2READ and #edcolo and tag a friend to invite them to share as well!
• #COHearts2READ, tell us why reading is important to you! Whether reading helped you discover your passion that you turned into a career or reading to your kids is your favorite part of the day, share your story using #COHearts2READ #edcolo & tag a friend to invite them to share!
• Show us your #bookface. Bring the cover of your favorite book to life by carefully lining up your face or any body part alongside the book cover, snap a photo & share it using #COHearts2READ & #bookface. The top 3 most creative posts will be featured on CDE's Twitter page #edcolo
• Where do you read Colorado? Show us your favorite place to read, whether it's a quiet spot at your local library, on your porch watching the sunset or during your morning commute to work, share where you read on social media using the hashtag #COHearts2READ #edcolo.

Sample e-newsletter/website content 

#COHearts2Read Campaign 2019

Last month, public libraries across Colorado received posters featuring Governor Jared Polis and Colorado Education Commissioner Katy Anthes that promote reading. Now you can get in on the action.

In honor of National Family Literacy Month in November, [Organization's Name] invites you to participate in #COHearts2READ, a social media campaign that highlights Coloradans’ love of reading. The campaign will take place during the week of Nov. 11-15 and each day of the week will feature a new challenge. 

• Monday, Nov. 11: Create your own READ poster using the READ Facebook frame. 
• Tuesday, Nov. 12: Share your favorite book.
• Wednesday, Nov. 13: Tell us why reading is important to you.
• Thursday, Nov. 14: Show us your #bookface
• Friday, Nov. 15: Where do you read, Colorado?

From Nov. 11-15 participate in the challenges by sharing a post, image or video on any social media site with the hashtag #COHearts2READ. Tag a friend and invite them to share too!

For the full campaign details, visit the CDE website.