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* * CDE will be closed on Monday, January 16 for the Martin Luther King, Jr. Day holiday. * *

Communications Tools


These communications tools are meant to be used by district leadership and principals when training their staff or community about educator effectiveness. All resources are able to be modified and personalized to meet individual needs. Resources will be continually added to this page so make sure to check back often.

Resources available:

Commonly Asked Tough Questions and Answers

These Q&A's are intended to train district leadership on how to answer some tough questions they may receive about educator effectiveness and the new evaluation requirements. 

Drop-in articles 

One tool aimed at increasing the level of district-level communications and saving leadership time are the monthly “drop-in” articles. Drop-in articles are:

  • Pre-written electronic updates on key topics
  • Able to be used as content for newsletters, websites, presentations, etc.
  • As easy as copying, pasting, and inserting the superintendent’s/principal's name
  • Available in two formats – one for a principal/teacher audience and one for a community/parent audience

Drop-in articles are like giving superintendents and principals their own PR agency as a ghost writer. The updates on key initiatives are already written saving you time and ensuring you are communicating the most recent, accurate and relevant information. To access all drop-in articles, please click here. 

Educator Effectiveness Key Messages

These key messages were created in collaboration with the Colorado Education Association, the Colorado Association of School Executives, the Colorado Association of School Boards, the Colorado Department of Higher Education and the Colorado Department of Education. They provide the main framework of communication messaging that you can use in any of your communication vehicles to ensure your communications are accurate and delivering the right message. You are welcome to adapt the messages but we encourage you to use the key elements: support, continuous growth, continuous improvement, and include students in the messaging. These can be used for any communication piece for any audience. They can aid you in drafting email correspondence to staff, they can help you in preparing to give a presentation on educator effectiveness or they can simply act as a quick reference for you.

Educator Effectiveness Communications Strategies and Pitfalls

This document provides insights on common sense, yet often forgotten elements of messaging. Be sure to review this document often as you communicate about educator effectiveness and the new evaluation requirements. These do’s and don’ts should be reviewed by anyone communicating about educator effectiveness in your districts.

Implementation Brief

To share pilot experiences and strategies, CDE brought together a panel of early implementers in January to discuss their preliminary experiences with the new evaluation requirements and the Colorado State Model Evaluation System. This implementation brief highlights key strategies and insights from the panel discussion.

Quality Standards Reference Guides 

  • Teacher Quality Standards Reference Guide (PDF)
    This reference guide on the Teacher Quality Standards is helpful for reflection and ongoing conversation on the aspects of great teaching.  
  • Principal Quality Standards (PDF)
    This reference guide on the Principal/Assistant Principal Quality Standards is helpful for reflection and ongoing conversation on the aspects of school leadership. 

Your Role as an Educator Effectiveness Communicator

You have  the very important role of communicating about S.B. 10-191. Educator effectiveness is anxiety producing for educators and the tone you use matters! This guide includes tips and resouces to help you in this influencial role. 


View all Communications Tools from the Communications Division

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