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Promotional Campaigns

READ Posters

All Colorado school and public libraries will receive the new READ posters featuring the Governor, Lt. Governor, & Commissioner of Education.

Click on images to enlarge.

Colorado Authors Poster


The Colorado Authors poster promotes Colorado authors to Colorado readers. The Children's, Juvenile and Young Adult authors are intended to educate children about the richness and diversity of Colorado authors who write just for them. As we sought to highlight authors in the state who have contributed to Colorado's literary identity, we involved a broad array of experts in the literary field, such as writers and public librarians.

Click on images to enlarge.

Read Across America Day

The National Education Association sponsors Read Across America Day each year on or near March 2, the birthday of Dr. Seuss.

Money Smart Week @ your Library

The Federal Reserve Bank of Chicago and ALA team up to present this event in April.

Banned Books Week

Numerous organizations sponsor Banned Books Week, celebrated the last week of September each year.

National Gaming Day @ your Library

On the second Saturday each November, ALA sponsors this event to reconnect communities through their libraries around all types of games.

Statewide Library Awareness Campaign

Colorado’s statewide library awareness campaign is What’s Next?! The purpose of the campaign is to ensure the future of libraries statewide and build the Colorado library brand by increasing awareness of the transformational aspects of libraries and the positive impact libraries have on their communities. The spirit of the campaign will be courageous, humorous, and the final messages will be delightful and unexpected.  

Summer Reading Program

Fun for kids, teens, parents, caregivers and librarians.

Teen Tech Week

YALSA sponsors Teen Tech Week each year in early March.

Support Teen Literature Day

YALSA sponsors this day in April during National Library Week to raise awareness that young adult literature has much to offer today's teens.

El Día de los Niños/El Día de los Libros (Children's Day/Book Day)

This event is a celebration every day of children, families, and reading that culminates yearly on April 30.

National Library Week

ALA sponsors National Library Week each year around the second week of April.

Teen Read Week

YALSA sponsors Teen Read Week each year during the third week in October.

Special Colorado Booklists

Library Marketing Resources on the Web

  • Arm Yourself with Facts and Figures
    Use readily available, and very impressive, quotable facts prepared by the Library Research Service. Call up a reporter, radio or television station and offer to do an interview. Bowl them over with these insights about libraries. Various versions available.

  • Quotable Facts about America's Libraries
    Examines national trends and statistics in America's public, school, and academic libraries. Now available in Spanish.

  • Gale Cengage Learning Free Marketing Promotional Tools
    Free resources from Thomson-Gale. Includes links for: Academic Libraries, Public & School Libraries, Hospital Libraries, Law Libraries, and Military Libraries. Also e-books and Chilton guide downloadables.

  • CAL Marketing Committee Resources
    The Marketing Committee of the Colorado Association of Libraries has compiled a wealth of resources on marketing, public relations and advocacy for quick and easy use by any type of library, of any size.

For additional information contact Beth Crist, 303-866-6908.

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Colorado Dept. of Education
201 East Colfax Ave.
Denver, CO 80203
Phone: 303-866-6600
Fax: 303-830-0793
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