- Define mission, goals and objectives.
- What is the coalition trying to accomplish by coming together?
- Translate the individual goals and objectives of each organization into a mission for the partnership.
- Identify supporters and stakeholders.
- Who will benefit from this partnership?
- Think about including those who could be adversarial if not included in the process.
- Strategize how to balance and control diverse groups
- Create a structure.
- Identify the roles needed for the coalition to function.
- Assign responsibilities within all parties.
- Set up a coordinating function to hold the group together and manage communications.
- Develop shared solutions as problems arise.
- Be flexible.
- Determine expectations.
- Start with outcome measures.
- Obtain consensus on the data elements.
- Collect a baseline before starting, e.g. how many people are already receiving this service?
- Create a communications network.
- Develop a common language; don’t let semantics become a problem.
- Communicate openly and frequently with all partners.
- Identify a person to effect all internal coalition communication.
- Specify a single spokesperson for all public communication.
- Develop a message.
- Keep the message simple and relevant.
- Craft a message that works with your local community.
- Repeat the message over and over again.
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