Marketing the CLC Program
The CLC program is a gift to your library users.
By allowing non-residents to use your library, it makes it possible for your library users to be served by other libraries.
- Capitalize on teachable moments:
- Explain to your library users that by sharing the resources within your library, they have access to every public library and many academic, school and private collections across the state.
- When materials are not available from in your library, use the
Directory of Colorado Libraries to locate them in a nearby library. Explain to library users, they have the option to use CLC as a way of quickly obtaining the material themselves.
- Encourage library users to bring and use their library card while vacationing anywhere in the state. It's a little piece of home.
- Welcome Packet: List CLC as a benefit in library user Welcome Packets. Be sure to call it by name!
- Marketing Materials: Download any of the following and distribute to library patrons and staff.
- Link: Direct patrons to the CLC website.
- Library Cards: Add the letters CLC to your next run of library cards. This will signify to other libraries that your patrons are members of a CLC participating library.
- Editorial: Ask a local journalist to write a column or have a library director or staff member write a guest editorial about CLC.
- National Library Week: Tie it to CLC, promoting borrowing across the state. Display a Colorado map and have CLC patrons put push pins by the location of their home participating library.