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* * CDE will be closed on Monday, January 16 for the Martin Luther King, Jr. Day holiday. * *

CLC: Marketing

Marketing the CLC Program

The CLC program is a gift to your library users.

By allowing non-residents to use your library, it makes it possible for your library users to be served by other libraries.

  • Capitalize on teachable moments:
    • Explain to your library users that by sharing the resources within your library, they have access to every public library and many academic, school and private collections across the state.
    • When materials are not available from in your library, use the
      Directory of Colorado Libraries to locate them in a nearby library. Explain to library users, they have the option to use CLC as a way of quickly obtaining the material themselves.
    • Encourage library users to bring and use their library card while vacationing anywhere in the state. It's a little piece of home.
  • Welcome Packet: List CLC as a benefit in library user Welcome Packets. Be sure to call it by name!
  • Marketing Materials: Download any of the following and distribute to library patrons and staff.
  • Link: Direct patrons to the CLC website.
  • Library Cards: Add the letters CLC to your next run of library cards. This will signify to other libraries that your patrons are members of a CLC participating library.
  • Editorial: Ask a local journalist to write a column or have a library director or staff member write a guest editorial about CLC.
  • National Library Week: Tie it to CLC, promoting borrowing across the state. Display a Colorado map and have CLC patrons put push pins by the location of their home participating library.


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Colorado Dept. of Education
201 East Colfax Ave.
Denver, CO 80203
Phone: 303-866-6600
Fax: 303-830-0793
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