Colorado Libraries Collaborate!

Marketing the CLC Program

The CLC program is a gift to your library users.

By allowing non-residents to use your library, it makes it possible for your library users to be served by other libraries.

• Capitalize on teachable moments:
  • Explain to your library users that by sharing the resources within your library, they have access to every public library and many academic, school and private collections across the state.
  • When materials are not available from in your library, use the
    Directory of Colorado Libraries to locate them in a nearby library. Explain to library users, they have the option to use CLC as a way of quickly obtaining the material themselves.
  • Encourage library users to bring and use their library card while vacationing anywhere in the state. It's a little piece of home.
• Welcome Packet: List CLC as a benefit in library user Welcome Packets. Be sure to call it by name!
• Marketing Materials: Download any of the following and distribute to library patrons and staff.
  • Bookmark for patrons (PDF)
  • Bookmark for staff (PDF)
  • Web address cards (PDF)
• Link: Direct patrons to the CLC website.
• Library Cards: Add the letters CLC to your next run of library cards. This will signify to other libraries that your patrons are members of a CLC participating library.
• Editorial: Ask a local journalist to write a column or have a library director or staff member write a guest editorial about CLC.
• National Library Week: Tie it to CLC, promoting borrowing across the state. Display a Colorado map and have CLC patrons put push pins by the location of their home participating library.